6 Everyday Tools for Social Media
Being in charge of Social Media for your business means being able to engage with customers at all hours of the day. You can be successful if you spend just a little time everyday day on each arm of your Social Media outreach. Here is a list of 6 Everyday Tools for Social Media. Continued use on each of the following options will make you better and decrease the time you need to spend on them each day which will give you more time to work on your business.
- Twitter: We are big fans of Twitter and to be honest this is our favorite platform. Each day, open a tab in your browser to Twitter and you will find new followers and notifications of followers who have replied or marked one of your posts as a favorite. The Twitter timeline is a pretty busy place full of great information for you to share and retweet. Warning: You can spend hours on Twitter just scrolling and clicking on links so the best thing to do here is set a timer for the amount of time you are going to be there.
- Feedly. Feedly is a reader service and is becoming the best place to find great content. A little set up is involved one time but once that is done, content abounds. The best thing to do here is to add blogs you like to specific categories which you create. Each day, browse the categories you’ve created and stay up to date on the news you want to be updated on.
- Facebook. Most everybody has a Facebook account so it is likely that you have some clients there. Check Facebook each day for new likes and comments posted to your posts. Reply to comments, even if it is a simple thank you. Replies will go a long way on Facebook. Warning: You can spend hours on Facebook too, just scrolling and reading everyone’s updates. This is another good time to set a timer.
- Evernote: Evernote is a great organization tool and interfaces well with internet browsers, especially Chrome. As you are browsing the internet throughout the day or as you come up with blog posts, open Evernote. You can clip items from the web to read later or, you can create a new note that briefly describes your blog post which you can write later. This is a tool you can use everyday but is best used at a later time.
- Buffer. Buffer is a scheduling tool that allows you to schedule posts across most major social media platforms. Buffer is a time saver. While you are scrolling on Twitter, Feedly or Facebook and come across something you would like to share add it to your buffer. A little set up is required on buffer as well but you can schedule when your posts go out. Once they are in your buffer queue, your posts will go out as scheduled.
- PicMonkey. PicMonkey is an online photo editor. Posts with pictures get a greater response on Twitter and Facebook so you want to post with pictures. However, you want to post an appropriately sized picture on each of the platforms. PicMonkey allows you to resize photos quickly and easily. You will have to save the pictures to your desktop or cloud storage before you can use them. Pro Tip: Size Twitter pics at 876×438, Facebook pics at 500×500, Pinterest pics at 700×1000 and Instagram at 612×612