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10 Keys For Google Adwords Keyword Planner | Siteupp- Easy Website Builder

10 Keys For Google Adwords Keyword Planner

10 Keys For Google Adwords Keyword Planner

To Understand Google Adword Keyword Tool With The Following Tips
Are you just starting out using Google adword tool? Then you are probably desperate for some easy
to understand Google adwords keyword tips!

Well it’s your lucky day!

Here are ten basic tips for beginners
so that you don’t feel too lost and
you can get a handle on what you are doing.

1. Use dynamic titles. This is easy, they don’t cost a cent and they will usually give you a good
effect in conversion rates. You can make a dynamic title by putting {keyword: your backup
title here}. Your back up title is there in case the search phrase is too long.

2. Don’t use content targeting and search network. Leave this feature alone until you are really
confident with using Google adwords keyword planner. It’s complicated and you dont know where your
keywords will be showing if you don’t know how to make it work properly.

3. Use global negatives. If you are selling something you don’t want people to find your ad if
they are searching for something for free.

You can use the words in your campaign global negative, that way if someone is searching
for a free product; your advertisement won’t come up.

4. Optimise your landing page. Your landing page is the sales pitch or registration page that the
visitor will go to when thy click on your ad. Don’t use your homepage unless it only deals with
the specific product.

5. Optimise your creatives. This is a different aspect altogether, but you can use a key word
specific URL that has no relation to the real URL to optimise your visits. It might just look better
than your actual domain name or the long hyperlink to your sales page.

Don’t be over creative. Just be relevant and honest.

6. Don’t use superlatives. Words like world’s best? uum’s pick?or most popular product?will
get instant disapproval from Google. If you do mention something like this, like Australias best
selling face cream, you need to make sure that it is backed up and referenced on your landing
page.

7. Don’t get into a bidding war. It’s not worth it. Consider how important it really is, sit back and
wait. Your turn will come.

You need to make sure that you aren’t over-bidding for a keyword because of the competitive
nature. Make sure you really want something, if you can justify then go for it. If not, sit back and
wait.

8. Budget. Adwords are addictive, and you can end up spending too much money on it. Make sure
what you are doing is working before you invest more.

Don’t use automatic bidding programs, you can go way over budget with them and end up
getting keywords you don’t want and missing out on ones you really do. Use your own mind for
this one!

9. Geotarget. When you set up a new campaign, you can target your ads to your target audience
in your campaign settings. You can target individual countries and cities and I guarantee this will
get you better results.

10. Watch your competition. Keep a close eye on them, can you figure to their strategy, are they
using automated bidding programs? Are they more successful than you? Look over their landing
page and the results they are getting and see what you could be doing differently.

Research is critical for the campaign, except you have to know who is your target audiences, you have to have a concepts of keyword research, market research, and niche research.