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Want better Facebook like engagement? Concentrate on post optimization. | Siteupp- Easy Website Builder

Want better Facebook like engagement? Concentrate on post optimization.

Want better Facebook like engagement? Concentrate on post optimization.

Recently there has been a lot of discussion about how many Facebook likers actually make it back to a Facebook page after they like it. This was a topic at the recently completed Facebook Success Summit (#fbss10), particularly the presentation by Jeff Widman. Some people have stated that as much as 90% of your likers won’t return to your page after liking it.

This, however, does not mean they won’t interact with your page. It just means it has to be done on their terms, which means within the Facebook news feed. The critical element here is that getting into the Facebook news feed, and more importantly within top news, is no guarantee. Facebook’s default limit for number of people you see in the news feed is set at 250.

To help ensure you make it into the news feed and get to the top of mountain, the top news, you need to concentrate on Facebook post optimization. The Facebook newsfeed is the lifeblood of Facebook itself. Its Grand Central Station and you need to find a way to stand out from the masses. To do this you should first understand a little about Facebook’s algorithm called EdgeRank (source: TechCrunch) which employs the following criteria to determine which posts are important:

  • Affinity: How often do you interact with this Facebook page. Interactions include, in weighted order: posting on the wall, responding to posts, viewing the page and liking a post.
  • Time: The older the post is the less likely it will appear in either news feed and the less weight it begins to hold for the affinity score.

With this in mind, here is what you can do to increase customer engagement with your Facebook posts and better your chances for being seen in both news feeds:

Post as a question

One of the best ways to encourage action is to post as a question. Be sure to put the question in the first sentence of the post so it cannot be missed.

Post in the morning

Many people have stated that posts in the morning tend to get better responses. The best way to find your sweet spot for posting time is to test out different times and track responses (comments and likes).

Post articles

If there are interesting articles related to your brand or industry post them and include a question at the beginning asking for feedback. Articles tend to have a good response rate and they also have the added benefit of taking up more space in the news feed because a link and image are included.

Post pictures

People love pictures. They tend to have some of the highest response rates. One of the reasons being, as already mentioned, they catch your eye and take up additional space in the news feed. Basically, they stand out from the clutter. An added benefit is that when people click on your pictures they will be sent to your Facebook page.

Keep it short and simple

Facebook may not have the 140 character limit that Twitter does, but if you want to encourage responses to your posts keeping them short and simple is one of the best ways.

Post often

Pretty straight forward, but if you posts more often you increase your chances of being seen. The caveat to this is post quality and spacing out your posts otherwise you risk becoming an annoyance and users may block you from their news feed or take the further step of unliking your page.

Create an emotional connection

If you can create an emotional connection with your post you will see the response rate for comments explode compared to your average posts. Things such as “remember the first time you” will connect with people and get them to tell you their story. Give people a forum to want to talk about themselves and you are set.

Provide incentive

While providing incentive can be a double-edged sword it does tend to be an effective way to elicit a response. If the incentive is directly tied to simply responding to your post you’ll want to make it something simple. You do not want to train people that the only reason they should respond to your post is because there is an incentive. Also, keep the incentive something related to your brand. If it is a $10 Starbucks gift card almost anyone will reply, but what is really the long-term value of these people? You want people that are customers or potential customers responding.

With these tactics you will be well on the way to being seen within the Facebook news feed and hopefully getting into the Top News. Now, post away!