Preparing Your Online Store For Christmas
We are only five months away from Christmas. From October to December it is the premier shopping time of the year. People are equipped to spend money and throw caution to the wind so that they can find the best holiday gifts for family and friends. Many of us are wondering how we can take benefits of the holidays and earn a little money for ourselves to help us for the holidays.
ACTION NOW! It is obviously not too early to start engaging your online store ready for Christmas shopping and at the same time you really don’t have much time to waste. I’ve included a month-by month cheat-sheet to be certain that you get the MOST sales for this Christmas.
August: There are companies marketing ecommerce software to guide you act quickly and spend your time wisely so that you can get a way to take advantage of the holiday spending. Test out suitable ecommerce solutions if exploring to certainly change solutions. Now’s the ideal time to make such changes since you won’t have much time to make sure changes going forward. If not happy with present shopping cart, you can either explore for a suitable one or consider a few major carts such as InstanteStore, Yahoo Store, Volusion, NetSolutions, CommerceSpace, 3D Cart and Early Impact Product Cart. Just remember, adequate yourself with reliable ecommerce software.
September: This month is the appropriate time to start aggressive on SEO work. Implement keyword research having tools like Google Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) or WordTracker.com that gives free trial. Since time is restricted, you may target “buying keywords” first and then “research/browsing keywords” later on. You may ask “What’s the difference”? Purchasing keywords are more specific for example “Ipod Nano 8GB best price” or “Apple Ipod Nano 8GB” whereas browsing keywords are more general “apple ipod nano”. Begin writing articles, press releases and syndicating content to build links to your store’s webpages using the keywords you’ve determined.
October: Do create your in-house e-mail list. Ensure that you contribute something interesting or value to your visitors in exchange for their name and e-mail address. You may want to put yourself in your customer’s shoe while doing this. Then make sure you give your wonderful list and excellent promotions at least once a week. You must have them get used to obtaining and reading your e-mail offers. This will in directly get the early Christmas shoppers start purchasing now.
November: Technically, Christmas shopping wave gets under way! Do A/B and/or multi variate split testing to create your results. Make sure to test out your layouts, offers, headlines and even prices to see which combination works the best. Can use Google’s free Analytics + Multi-Variate testing (http://www.google.com/analytics) to do this for free. You’ll find out small changes can sometimes bring you A FANTASTIC difference in results. Optimize all these and make sure you don’t leave any money on the table. Remember put up CLEAR notices telling your customers when’s the LATEST date to order to be certain they will receive it before Christmas. Definitely a good time to pull ahead your e-mail list with Christmas several offers.
December: Do continue hitting list with Christmas offers and continue making tweaks to create visitor-to-customer conversion. It is vital that you Do NOT make any major changes. Split testing is okay. Ride the wave and make sure your supplier and fulfillment house can deal with all your orders.
With all of these things at your fingertips and with such a little time left, you will find that with your time directed in the right way and the assistance you need you can build a successful Internet business.